From Print to Prompts

I run a boutique digital marketing firm, Yes Digital Works. Before that I did marketing for a small cable company, back when a campaign meant getting the artwork to the printer on time.

I've followed the work as it changed — print, then digital, and now building AI into how I do the job every day. I use AI, but I don't hand it the keys. I build the automation, I check what it produces, and nothing goes out until I've looked at it myself. That's the part I care about most — tools that actually do something, not just demo well.

What I'm good at: brand strategy, positioning, and making complicated things make sense to regular people. I was working with AI and automation before most people paid attention to it. The certifications came later. I just wanted something concrete to point to. Anyone can use these tools now. The harder part is knowing where to point them. Which problem is actually worth automating, and which one you should leave alone. You only learn that by doing the work.
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Google UX Design Professional · Google AI Essentials · AI For Everyone (DeepLearning.AI) · Machine Learning Foundations (Duke) · HubSpot Marketing Hub — full list on LinkedIn

I've always been half tech nerd, half creative, which meant never fitting neatly into either room. Marketers thought I was too technical. Developers thought I was a marketer. That turns out to be a useful place to be standing right now.

Outside of work: the gym most days, travel when I can, and any beach I can get to. St. Louis is short on those. Some older design work is on Behance.

I've got a few things in progress. What's finished enough to show is on the work page.

Want the quick version? Ask the bot on my card. Want the real version?

Email me.
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